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3 Takeaways™

Your Brain, For Sale: The Hidden Ways AI Can Manipulate You with Cass Sunstein

3 Takeaways™

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10 min
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2:00
4:00
0:00 10:00 20:00
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AI doesn’t just predict our behavior — it can shape it.

Cass Sunstein, Harvard professor and co-author of Nudge, reveals how artificial intelligence uses classic tools of manipulation — from scarcity and social proof to fear and pleasure — to steer what we buy, believe, and even feel.

Its influence is so seamless, we may not even notice it.

The battle for the future isn’t for our data — it’s for our minds.

In a world this personalized, how do we keep control of our own minds?