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Founder's Story

Angelo Coletta: How 3D & AR Will Kill Traditional E-commerce

Founder's Story

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10 min
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0:00 5:00 10:00 15:00
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Angelo Coletta discusses his bold vision for transforming e-commerce through visual customization and immersive technology. Based in Italy, Angelo explains how Zakeke enables merchants to deliver personalized, 3D, and AR-enhanced shopping experiences that bridge artisan craftsmanship with mass production. He shares insights on the evolution of visual commerce, the strategic challenges of onboarding diverse B2B customers, and his long-term plan to redefine online retail, making digital interactions as compelling as in-person experiences.

Key Discussion Points

Vision & Inspiration:

  • Predicting the shift towards personalized, immersive e-commerce experiences eight years ago.
  • The spark to merge artisan quality with mass-market affordability.

Technology & Innovation:

  • Integrating 3D visualization, AR, and automated back-office processes.
  • Creating a scalable platform that serves small businesses to global brands.

Strategic Partnerships & Market Expansion:

  • Building dual pricing models for small and large merchants.
  • Leveraging global partnerships to drive adoption in various markets.

Takeaways

  • Visual commerce is set to become the new standard in online retail.
  • Embracing emerging technologies can redefine customer engagement.
  • Strategic innovation and flexible pricing models drive sustainable growth.

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