Episode 312: Loss Aversion: How Fear of Missing Out Shapes Our Choices

<p>Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits &amp; Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you! </p><p><br></p><p><strong>What we discuss: </strong></p><p><br></p><p>(02:19 - 04:09) Psychological Marketing Technique</p><p>(08:50 - 09:56) The Power of Fear in Sales </p><p>(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers</p><p><br></p><p><strong>Thank you to our sponsors: </strong></p><p><br></p><p>Go to <a href="www.hbr.org/subscriptions">www.hbr.org/subscriptions</a> and enter PROMO CODE: <strong>HABITS</strong> to learn</p><p>more about this great opportunity to help manage your career and business.</p><p><br></p><p><strong>Find more from Jen: </strong></p><p>Website:<a href="https://www.jennifercohen.com/"> https://www.jennifercohen.com/</a></p><p>Instagram:<a href="https://www.instagram.com/therealjencohen/?hl=en"> @therealjencohen </a></p><p>Books:<a href="https://www.jennifercohen.com/books"> https://www.jennifercohen.com/books</a></p><p>Speaking:<a href="https://www.jennifercohen.com/speaking-engagements"> </a><a href="https://www.jennifercohen.com/speaking-engagement">https://www.jennifercohen.com/speaking-engagement</a></p><p><br></p>