300th Episode: Reject the Premise to Unleash Creativity with Christopher Lochhead

<p>Announcing The Radcast’s 300th episode, featuring the notorious Christopher Lochhead! We’ve invited this icon of marketing brilliance back to celebrate our milestone with us — and make no mistake, it’s gonna be legendary. Mr. Legend himself is here to unleash some major badassery on conventional wisdom; come challenge your thinking around what’s normal &amp; possible as we mark this momentous occasion together!</p><p>Key notes from the episode:</p><ul>
<li>Christopher shares what he and his team are currently working on (02:11)</li>
<li>The profound implications of being native analogs versus native digitals in marketing (04:00)</li>
<li>Peter Drucker delineates two types of thinking, reflexive and reflective - how it affects people’s thinking. Christopher sights some examples for each type of thinking (06:02)</li>
<li>Discussion about Democrats and Republicans. One of the keys to thinking is language. Words matter (17:05)</li>
<li>Languaging is the strategic use of language to change thinking - don’t market your product, market your problem (22:02)</li>
<li>Lazy use of language does not make us different from anyone else (25:06)</li>
<li>Christopher’s mission for people to meet on their common ground or agree to disagree (29:07)</li>
<li>Another core tenant for category design is reject the premise (35:38)</li>
<li>Play digital to meet the native digitals. Be present in their world (42:28)</li>
<li>For native digital marketing, the number one form of marketing is be the word of mouth - putting the right words in the right mouth (51:06)</li>
<li>The content is the marketing (54:40)</li>
<li>Launching of Pirate Sauce Bourbon (59:33)</li>
</ul><p>This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.</p><p>To keep up with Christopher, follow him on Instagram <a href="https://www.instagram.com/lochhead/" target="_blank">@lochhead</a> or LinkedIn <a href="https://www.linkedin.com/in/christopherlochhead/" target="_blank">https://www.linkedin.com/in/christopherlochhead/</a> or website <a href="http://www.lochhead.com" target="_blank">www.lochhead.com</a></p><p>Learn more by visiting our website at <a href="http://www.theradcast.com" target="_blank">www.theradcast.com</a></p><p>Subscribe to our YouTube channel <a href="https://www.youtube.com/c/RadicalHomeofTheRadcast" target="_blank">https://www.youtube.com/c/RadicalHomeofTheRadcast</a></p><p>If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!</p>
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