Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22

<p>Welcome back to another weekly marketing and advertising news episode of The Radcast! </p><p>Intro and Small Talk</p><ul>
<li>Ted Lasso now a character on FIFA soccer game</li>
<li>Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials</li>
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</ul><p>Social Media holidays</p><ul>
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</ul><p>Social Media News:</p><ul>
<li><a href="https://www.socialmediatoday.com/news/youtube-outlines-new-monetization-program-for-shorts-creators/632290/" target="_blank">YouTube Outlines New Monetization Program for Shorts Creators</a></li>
<li><a href="https://techcrunch.com/" target="_blank">BeReal reportedly considers paid features in lieu of advertisements</a></li>
</ul><p>Marketing News</p><ul>
<li><a href="https://www.marketingdive.com/news/retail-media-global-ad-spend-groupm/632269/" target="_blank">Retail media makes up 11% of global ad spend</a></li>
<li><a href="https://www.marketingdive.com/news/carls-jr-hardees-brand-identity-refresh-flavor-logo/632385/" target="_blank">Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration</a></li>
<li><a href="https://www.marketingdive.com/news/mike-hard-lemonade-gen-z-pto/632267/" target="_blank">Mike’s Hard Lemonade pays consumers to take PTO</a></li>
<li><a href="https://www.marketingdive.com/news/New-York-Times-spelling-bee-ads-game-tips/631925/" target="_blank">NYT subway ads unlock Spelling Bee in purpose-driven campaign</a></li>
<li><a href="https://www.marketingdive.com/news/league-of-legends-enlists-lil-nas-x-for-championship-anthem/632093/" target="_blank">League of Legends enlists Lil Nas X for championship anthem</a></li>
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