Sawyer Hemsley - Cookie Crumbl: Organic Micro Influencing Using Instagram and TikTok
Right About Now - Legendary Business Advice
Summary
In this episode of "Right About Now," host Ryan Alford interviews Sawyer Hemsley, co-founder and COO of Crumbl Cookies. Sawyer shares Crumbl's journey from a college side hustle to a tech-driven bakery empire with over 500 stores. The conversation covers their unique rotating menu, innovative marketing strategies, and in-house technology that powers seamless customer experiences. Sawyer also discusses the challenges of rapid growth, maintaining quality, and building a strong brand identity. The episode offers insights into entrepreneurship, brand building, and the power of combining tradition with innovation in the food industry.
Takeaways
- Origin story of Crumbl Cookies as a side hustle
- Development of a tech-driven bakery model
- Unique rotating menu of cookie flavors
- Rapid growth to over 500 stores in under four years
- Integration of custom-built technology for customer experience
- Importance of family recipes and customer feedback in product development
- Franchise model evolution and community-driven expansion
- Marketing strategies, including social media engagement and branding
- In-store experience and sensory elements of visiting Crumbl locations
- Challenges of entrepreneurship and maintaining brand consistency across locations
Show Notes
Summary
In this episode of "Right About Now," host Ryan Alford interviews Sawyer Hemsley, co-founder and COO of Crumbl Cookies. Sawyer shares Crumbl's journey from a college side hustle to a tech-driven bakery empire with over 500 stores. The conversation covers their unique rotating menu, innovative marketing strategies, and in-house technology that powers seamless customer experiences. Sawyer also discusses the challenges of rapid growth, maintaining quality, and building a strong brand identity. The episode offers insights into entrepreneurship, brand building, and the power of combining tradition with innovation in the food industry.
Takeaways
- Origin story of Crumbl Cookies as a side hustle
- Development of a tech-driven bakery model
- Unique rotating menu of cookie flavors
- Rapid growth to over 500 stores in under four years
- Integration of custom-built technology for customer experience
- Importance of family recipes and customer feedback in product development
- Franchise model evolution and community-driven expansion
- Marketing strategies, including social media engagement and branding
- In-store experience and sensory elements of visiting Crumbl locations
- Challenges of entrepreneurship and maintaining brand consistency across locations