Right About Now - Legendary Business Advice

The Science of Going Viral: Why Storytelling Beats Algorithms and AI

Right About Now - Legendary Business Advice

0:00,0
10 min
0:00
2:00
4:00
0:00 15:00 30:00
1x

Going viral once can be luck, but doing it repeatedly requires a system. Brendan Kane, founder of Hook Point and author of The Guide to Going Viral, joins Ryan Alford to reveal the creative research, storytelling formats and retention principles behind consistently successful social media content.

Drawing on his experience with global brands, celebrities and more than 5,000 content tests, Brendan explains why proven formats outperform trends, hacks and endless posting. Ryan and Brendan also explore personal branding, the opportunity available to niche businesses and why AI-generated content will not succeed without strong human judgment and storytelling fundamentals.

Listeners will leave with a practical framework for creating content that attracts attention, reaches beyond a narrow audience and supports meaningful business growth.

TOPICS COVERED

  • The difference between accidental and repeatable virality
  • Why storytelling formats outperform social media hacks
  • What Brendan learned from testing 5,000 content variations
  • Audience retention and algorithmic distribution
  • Making niche content accessible to a wider audience
  • Building a portable personal brand
  • AI’s role in social media and content creation
  • Selecting sustainable formats that prevent creator burnout

CONNECT WITH BRENDAN KANE

Official website:brendanjkane.com

Hook Point:hookpoint.com

The Guide to Going Viral:brendanjkane.com/the-guide-to-going-v...

Instagram:@brendankane

LinkedIn:brendanjkane

CONNECT WITH RYAN ALFORD

Right About Now:ryanisright.com

Instagram:@ryanalford