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Right About Now - Legendary Business Advice

The Week of March 29 | Deep Fakes Are Spreading Putting Creator And Brand Safety At Risk

Right About Now - Legendary Business Advice

Introduction and Discussion of Recent Events
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10 min
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2:00
4:00
0:00 15:00 30:00
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Takeaways

  • Google is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.
  • Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.
  • Snapchat has launched sponsored AR filters as a new ad option.
  • The rise of deepfakes poses risks to creator and brand safety.
  • Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.

00:00 Introduction and Discussion of Recent Events

07:45 Google Losing Ground to Instagram and TikTok in Local Search

15:39 Amazon Partners with Mr. Beast for Reality Competition Series

23:13 Deepfakes and Brand Safety

28:20 Women's Final Four and Championship Games Sell Out Ad Inventory

31:20 Promotion of MacFox Bikes

33:17 Conclusion and Closing Remarks

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