The Week of May 5, 2023 Marketing and Business News: AI Can’t Replace Human Writers

<p>Welcome to the latest edition of The Radcast with your hosts Ryan and Christina! In this episode, we are joined by special guest Chris Hansen, co-founder of Genesis Reference Labs and partner/co-founder on Vaycay. We discuss the latest news, and where we're headed with the Vaycay brand.</p><p>We also dive into the Writers Guild of America’s strike and are refusing to regulate the use of AI. Additionally, we cover Heineken's new platform for gamers that serves as a matchmaker, and a lot more! Tune in now for informative and insightful discussions on the latest trends in business and marketing and be ahead of the business game!</p><p>Key notes from this episode:</p><ul>
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<strong>Small talk</strong><ul>
<li>AI can’t replace human writers (01:17)<br><a href="https://techcrunch.com/2023/05/03/ai-replace-tv-writers-strike/" target="_blank">https://techcrunch.com/2023/05/03/ai-replace-tv-writers-strike/</a><br> </li>
<li>Heineken plays matchmaker for gamers on new platform (04:27)<br><a href="https://www.marketingdive.com/news/heineken-gaming-brazil-beer-matchmaking/648742/" target="_blank">https://www.marketingdive.com/news/heineken-gaming-brazil-beer-matchmaking/648742/</a><br> </li>
</ul>
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<strong>Radnews</strong><ul>
<li>Last week: Microdosing Goes Mainstream with Cesar Marin (06:45)</li>
<li>Next week: David Segura (09:25)<br> </li>
</ul>
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<strong>Sponsor</strong><ul><li>Good Ranchers: American Meat Delivered (11:10)<ul>
<li><a href="http://www.goodranchers.com" target="_blank">www.goodranchers.com</a></li>
<li>$30 off with our code RADCAST<br> </li>
</ul>
</li></ul>
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<strong>Social Media News</strong><ul>
<li>Blue verified checkmarks are coming to Gmail (12:50)<br><a href="https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/" target="_blank">https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/</a>
</li>
<li>YouTube embellishes Shorts ads as monetization struggles endure (15:40)<br><a href="https://www.marketingdive.com/news/youtube-new-shorts-ad-formats-revenue-newfront-2023/649103/" target="_blank">https://www.marketingdive.com/news/youtube-new-shorts-ad-formats-revenue-newfront-2023/649103/</a>
</li>
<li>Meta says AI is improving ad efficiency as revenue growth returns (17:45)<br><a href="https://www.marketingdive.com/news/meta-platforms-says-ai-improves-ads-efficiency-Q1-earnings/648798/" target="_blank">https://www.marketingdive.com/news/meta-platforms-says-ai-improves-ads-efficiency-Q1-earnings/648798/</a>
</li>
<li>TikTok opens up its revamped creator fund to all eligible creators in the US (19:33)<br><a href="https://techcrunch.com/2023/05/03/tiktok-opens-revamped-creator-fund-all-eligible-creators-us/" target="_blank">https://techcrunch.com/2023/05/03/tiktok-opens-revamped-creator-fund-all-eligible-creators-us/</a><br> </li>
</ul>
</li>
<li>
<strong>Marketing News</strong><ul>
<li>Popeyes celebrates New Orleans in first campaign by new AOR McKinney (23:20)<br><a href="https://www.marketingdive.com/news/popeyes-mckinney-campaign-new-orleans/649010/" target="_blank">https://www.marketingdive.com/news/popeyes-mckinney-campaign-new-orleans/649010/</a>
</li>
<li>Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’ (25:40)<br><a href="https://www.marketingdive.com/news/jim-beam-people-good-for-you-label-alcohol-marketing/649131/" target="_blank">https://www.marketingdive.com/news/jim-beam-people-good-for-you-label-alcohol-marketing/649131/</a><br> </li>
</ul>
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<strong>Sponsor</strong><ul><li><a href="http://www.takeavaycay.com" target="_blank">www.takeavaycay.com</a></li></ul>
</li>
</ul><p><br>Learn more by visiting our website at <a href="http://www.theradcast.com" target="_blank">www.theradcast.com</a></p><p>Subscribe to our YouTube channel <a href="https://www.youtube.com/c/RadicalHomeofTheRadcast" target="_blank">https://www.youtube.com/c/RadicalHomeofTheRadcast</a></p><p>If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! </p>
<p></p><p>If you enjoyed this episode and want to learn more, join Ryan’s newsletter <a href="https://ryanalford.com/newsletter/" target="_blank">https://ryanalford.com/newsletter/</a> to get Ferrari level advice daily for FREE. <br> </p><p>Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding <a href="https://ryanalford.com/personalbranding" target="_blank">https://ryanalford.com/personalbranding</a>.  <br><br>Learn more by visiting our website at www.ryanisright.com<br><br>Subscribe to our YouTube channel  <a href="http://www.youtube.com/@RightAboutNowwithRyanAlford" target="_blank">www.youtube.com/@RightAboutNowwithRyanAlford. </a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>