067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
The Learning Leader Show With Ryan Hawk
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
Subscribe on iTunes or Stitcher Radio
The Learning Leader Show
“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”
Some Questions I Ask:
- What one common characteristic do all high achievers leaders share?
- How can someone ease the pain of high prices?
- What are your thoughts on “high price = high value object?”
- Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?
- Why is oxytocin so important?
- What is The Persuasion Slide Model? How can it help people in their everyday lives?
In This Episode, You Will Learn:
The power of focus and why it’s so important
How certain phrases or word choices can manipulate you
Why it’s important to think of the other person in the conversation
A deep dive in persuasion and why it must be ethical
How it can help to briefly touch someone’s shoulder
Great qualities for leaders: Humility and having an open mind
“I work to translate the findings from neuroscience into actionable advice.”
Continue Learning
- Read: Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing
- Go To: www.RogerDolley.com
- Follow Roger on Twitter: @rogerdooley
You may also like these episodes:
Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks
Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan
Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion
Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts
Did you enjoy the podcast?
This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio From RogerDooley.com
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
Raw Description
<p>Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing</p> <p>This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.</p> <p>Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.</p> <p>He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.</p> <p>Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing</p> <p>Subscribe on <a href="http://www.ryanhawk.net/">iTunes</a> or <a href="http://app.stitcher.com/browse/feed/64865/details">Stitcher Radio</a> </p> <p align="center">The Learning Leader Show</p> <p>“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”</p> <p>Some Questions I Ask:</p> <ul> <li>What one common characteristic do all high achievers leaders share?</li> <li>How can someone ease the pain of high prices?</li> <li>What are your thoughts on “high price = high value object?”</li> <li>Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?</li> <li>Why is oxytocin so important?</li> <li>What is The Persuasion Slide Model? How can it help people in their everyday lives?</li> </ul> <p>In This Episode, You Will Learn:</p> <ul> <li>The power of focus and why it’s so important</li> <li>How certain phrases or word choices can manipulate you</li> <li>Why it’s important to think of the other person in the conversation</li> <li>A deep dive in persuasion and why it must be ethical</li> <li>How it can help to briefly touch someone’s shoulder</li> </ul> <p> </p> <ul> <li>Great qualities for leaders: Humility and having an open mind</li> </ul> <p> “I work to translate the findings from neuroscience into actionable advice.”</p> <p>Continue Learning</p> <ul> <li>Read: <a href="http://www.amazon.com/gp/product/1118113365/ref=s9_simh_gw_p14_d1_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-1&pf_rd_r=0SPDMXYQHJPC5F46E9T1&pf_rd_t=36701&pf_rd_p=2079475242&pf_rd_i=desktop">Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing</a></li> <li>Go To: <a href="http://www.RogerDolley.com">www.RogerDolley.com</a> </li> <li>Follow Roger on Twitter: <a href="https://twitter.com/rogerdooley">@rogerdooley</a></li> </ul> <p>You may also like these episodes:</p> <p>Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks</p> <p>Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan</p> <p>Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion</p> <p>Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts</p> <p>Did you enjoy the podcast?</p> <p>This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that <em>needs </em>to hear this? Send them to The Learning Leader Show!</p> <p>Episode edited by the great <a href="http://www.jscottdonnell.com/">J Scott Donnell</a></p> <p>Bio From RogerDooley.com </p> <p>Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.</p> <p>He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.</p> <p>Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.</p>
Show Notes
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing
Subscribe on iTunes or Stitcher Radio
The Learning Leader Show
“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”
Some Questions I Ask:
- What one common characteristic do all high achievers leaders share?
- How can someone ease the pain of high prices?
- What are your thoughts on “high price = high value object?”
- Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?
- Why is oxytocin so important?
- What is The Persuasion Slide Model? How can it help people in their everyday lives?
In This Episode, You Will Learn:
The power of focus and why it’s so important
How certain phrases or word choices can manipulate you
Why it’s important to think of the other person in the conversation
A deep dive in persuasion and why it must be ethical
How it can help to briefly touch someone’s shoulder
Great qualities for leaders: Humility and having an open mind
“I work to translate the findings from neuroscience into actionable advice.”
Continue Learning
- Read: Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing
- Go To: www.RogerDolley.com
- Follow Roger on Twitter: @rogerdooley
You may also like these episodes:
Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks
Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan
Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion
Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts
Did you enjoy the podcast?
This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio From RogerDooley.com
Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.
He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
Raw Description
<p>Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing</p> <p>This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.</p> <p>Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.</p> <p>He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.</p> <p>Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing</p> <p>Subscribe on <a href="http://www.ryanhawk.net/">iTunes</a> or <a href="http://app.stitcher.com/browse/feed/64865/details">Stitcher Radio</a> </p> <p align="center">The Learning Leader Show</p> <p>“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”</p> <p>Some Questions I Ask:</p> <ul> <li>What one common characteristic do all high achievers leaders share?</li> <li>How can someone ease the pain of high prices?</li> <li>What are your thoughts on “high price = high value object?”</li> <li>Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?</li> <li>Why is oxytocin so important?</li> <li>What is The Persuasion Slide Model? How can it help people in their everyday lives?</li> </ul> <p>In This Episode, You Will Learn:</p> <ul> <li>The power of focus and why it’s so important</li> <li>How certain phrases or word choices can manipulate you</li> <li>Why it’s important to think of the other person in the conversation</li> <li>A deep dive in persuasion and why it must be ethical</li> <li>How it can help to briefly touch someone’s shoulder</li> </ul> <p> </p> <ul> <li>Great qualities for leaders: Humility and having an open mind</li> </ul> <p> “I work to translate the findings from neuroscience into actionable advice.”</p> <p>Continue Learning</p> <ul> <li>Read: <a href="http://www.amazon.com/gp/product/1118113365/ref=s9_simh_gw_p14_d1_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=desktop-1&pf_rd_r=0SPDMXYQHJPC5F46E9T1&pf_rd_t=36701&pf_rd_p=2079475242&pf_rd_i=desktop">Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing</a></li> <li>Go To: <a href="http://www.RogerDolley.com">www.RogerDolley.com</a> </li> <li>Follow Roger on Twitter: <a href="https://twitter.com/rogerdooley">@rogerdooley</a></li> </ul> <p>You may also like these episodes:</p> <p>Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks</p> <p>Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan</p> <p>Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion</p> <p>Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts</p> <p>Did you enjoy the podcast?</p> <p>This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that <em>needs </em>to hear this? Send them to The Learning Leader Show!</p> <p>Episode edited by the great <a href="http://www.jscottdonnell.com/">J Scott Donnell</a></p> <p>Bio From RogerDooley.com </p> <p>Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.</p> <p>He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.</p> <p>Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.</p>