195: Derek Thompson - What Makes Something A Hit? (Hit Makers)

<p>Episode 195: Derek Thompson - What Makes Something A Hit? (Hit Makers)</p> <p style= "font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px;"> Subscribe on <a href="http://www.ryanhawk.net/">iTunes</a> or <a href= "http://app.stitcher.com/browse/feed/64865/details">Stitcher Radio</a></p> <p style= "text-align: center; font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px;" align="center">The Learning Leader Show</p> <p style= "font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px;"> "Think of speechwriting like a music composer. Use repetition and choruses."</p> <p style= "font-variant-ligatures: normal; font-variant-caps: normal; orphans: 2; text-align: start; widows: 2; -webkit-text-stroke-width: 0px; word-spacing: 0px;"> In This Episode, You Will Learn:</p> <ul> <li>What makes something a hit? <ul> <li>Is there a formula? No, there is not a formula... People think there is and that's a mistake</li> <li>Bottom line: "Distribution beats content" -- "This is an unsentimental book"</li> </ul> </li> <li>There is power in distribution</li> <li>How did Simon Sinek's TED Talk go viral? <ul> <li>It was shared by people with millions of followers on multiple platforms like Reddit</li> </ul> </li> <li>Think: Who is my audience? Broadcast your content to the right audience</li> <li>Why do we always watch <em>Dumber and Dumber</em> and <em>Shawshank Redemption</em>? <ul> <li>There is nostalgia in art</li> <li>We are always trying to recover existential love</li> </ul> </li> <li>How did Bumble spread? <ul> <li>Injected into mainstream consciousness through celebrity -- Start with one very attractive sorority and continue to repeat</li> </ul> </li> <li>How did Facebook spread? <ul> <li>Piggy backed off of other networks (Harvard)</li> </ul> </li> <li>How Jon Favreau and President Barack Obama write speeches: <ul> <li>They think like musicians <ul> <li>Using choruses and repetition</li> </ul> </li> </ul> </li> <li>The best speeches connect with people where they are -- "The power of repetition in song is remarkable"</li> <li>How has Derek made his book a best-seller? <ul> <li>Familiarity and repartition followed by surprise <ul> <li>Familiar surprises throughout</li> <li>Great distribution</li> </ul> </li> </ul> </li> </ul> <p>"We don't like pure originality that much. We like familiarity." </p> <p>Continue Learning:</p> <ul> <li>Follow Derek on Twitter: <a href= "https://twitter.com/DKThomp" target="_blank">@DKThomp</a></li> <li>Read: <em><a href= "https://www.amazon.com/Hit-Makers-Science-Popularity-Distraction/dp/110198032X/ref=asap_bc?ie=UTF8" target="_blank">Hit Makers: The Science of Popularity in an Age of Distraction</a></em></li> <li>Connect with me on <a href= "https://www.linkedin.com/in/ryanhawk12" target= "_blank">LinkedIn</a></li> <li>Join our Facebook Group: <a href= "https://www.facebook.com/groups/LearningLeader" target= "_blank">The Learning Leader Community</a></li> <li>To Follow Me on Twitter: <a href= "https://twitter.com/RyanHawk12">@RyanHawk12</a></li> </ul> <p>You may also like these episodes:</p> <p><a href="http://bit.ly/1OOLpjJ">Episode 078:</a> Kat Cole – From Hooters Waitress To President of Cinnabon</p> <p><a href="http://bit.ly/1PoVpmv" target="_blank">Episode 071:</a> Nate Boyer - Green Beret, Texas Football, The NFL</p> <p><a href="http://bit.ly/2h4yhvT" target="_blank">Episode 179:</a> How To Sustain Excellence - The Best Answers From 178 Questions</p> <p><a href="http://bit.ly/21vBS5d">Episode 107:</a> Simon Sinek – Leadership: It Starts With Why</p> <p>Did you enjoy the podcast?</p> <p>If you enjoyed hearing Derek Thompson on the show, please don't hesitate to send me a note on <a href= "https://twitter.com/RyanHawk12">Twitter</a> or email me.</p> <p>Episode edited by the great <a href= "http://www.runanddrummedia.com" target="_blank">J Scott Donnell</a></p> <p>The Learning Leader Show is supported by <a href="https://freshbooks.com/learning" target= "_blank">FreshBooks</a>: <a href= "https://freshbooks.com/learning" target="_blank">FreshBooks</a> is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to <a href= "https://freshbooks.com/learning" target= "_blank">FreshBooks.com/Learning</a> and enter LEARNING LEADER in the "How Did You Hear About Us?" section.</p>