282: Seth Godin - You Can't Be Seen Until You Learn To See

<p>The Learning Leader Show With Ryan Hawk</p> <p>Episode #282: Seth Godin - You Can't Be Seen Until You Learn To See</p> <p>"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible." </p> <p>Show Notes:</p> <ul> <li>Commonalities of sustaining excellence: <ul> <li>It changes over time</li> <li>Must be willing to fail - "Okay... Will I do things that might not work?"</li> </ul> </li> <li>Some of Seth's failures: many teaching mistakes, tried to build philanthropy platform that failed, blog has failed at times</li> <li>How to handle a slump? - "There's no such thing as a long slump." <ul> <li>Stephen J. Gould - "The real problem is how you respond to the failure. You can't tell yourself a story that's not true."</li> <li>Have honest self talk -- "This isn't a slump."</li> </ul> </li> <li>Stanford MBA - Friends with <a href="http://bit.ly/2NH0xoh" target="_blank" rel="noopener">Chip Conley</a>. "Everyone there feels like a fraud or an arrogant jerk. I felt like I was drowning. The sessions with Chip changed my life." Chips "Random Acts of Initiative" were life changing. Chip taking initiative and not fearing rejection. Remarkable.</li> <li>Empathy - A mentor wants to see you do things that are bold, leap forward because of them.</li> <li>Be a mentor - "Make the world shinier. Bring life to more causes."</li> <li>Economy of words - "I made the decision to write like I talk." <ul> <li>"Talking isn't better because you're afraid."</li> </ul> </li> <li>The book publishing world and why Seth chose to traditionally publish <em>This Is Marketing</em></li> <li>What percentage of Seth's success is luck? "98.2%" The final 1.8% is "relentless persistence." "The 98.2% is the parent lottery."</li> <li>How to deal with rejection after rejection...</li> <li>"Culture IS strategy. How we treat people. It's hard to do the things we're proud of." <ul> <li>"Great ones have better clients."</li> </ul> </li> <li>Side hustle advice -- Start it on the side so that you don't have to make money at it right away. You can choose your clients and never just "do it for the money." <ul> <li>"Exactly. Great advice."</li> </ul> </li> <li>Keys to storytelling - "We have too much stuff." <ul> <li>Better understand the story you're telling yourself.</li> </ul> </li> <li>Why joining <em><a href= "http://info.brixeyandmeyer.com/the-learning-leader-circle-applicati?utm_source=email&utm_content=59130975" target="_blank" rel="noopener">The Learning Leader Circle</a></em> is a good idea</li> <li>Use the "<a href="http://learningleader.com/gettoknowyou/" target="_blank" rel="noopener">Get To Know You Document</a>"</li> </ul> <p>"Luck for me is 98.2% of it. The other 1.8% is relentless persistence."</p> <p>Social Media:</p> <ul> <li>Follow Seth's writing on Twitter: <a href= "https://twitter.com/ThisIsSethsBlog" target="_blank" rel= "noopener">@ThisIsSethsBlog</a></li> <li>Read: <a href= "https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1539709958&sr=8-1" target="_blank" rel="noopener"><em>This Is Marketing</em></a></li> <li>Connect with me on <a href= "https://www.linkedin.com/in/ryanhawk12" target="_blank" rel= "noopener noreferrer">LinkedIn</a></li> <li>Join our Facebook Group: <a href= "https://www.facebook.com/groups/LearningLeader" target="_blank" rel="noopener noreferrer">The Learning Leader Community</a></li> <li>To Follow Me on Twitter: <a href= "https://twitter.com/RyanHawk12">@RyanHawk12</a></li> </ul>