285: Scott Gerber - Stop Networking And Start Building Relationships That Matter

<p>The Learning Leader Show With Ryan Hawk</p> <p>Episode #285: Scott Gerber - Stop Networking And Start Building Relationships That Matter</p> <p>Show Notes:</p> <ul> <li>Commonalities of sustaining excellence: <ul> <li>Those who surround themselves with people smarter than them</li> <li>Empathetic</li> <li>Self-aware -- And an ability to understand others</li> <li>"We are losing connection for connectivity."</li> </ul> </li> <li>How to become a super-connector? <ul> <li>"Curiosity leads to everything." -- Always be questioning...</li> <li>"Learning is the defining quality of all of it."</li> </ul> </li> <li>How to get to the core of person to better understand where they come from and their motivations...</li> <li>"The Road Less Traveled" -- Constantly revise our maps of reality</li> <li>"The Big Short" - "It's what you think you know that's not true that gets you in trouble."</li> <li>How to answer the "What do you do?" question -- <ul> <li>Scott - "Try to live life purposefully"</li> <li>His nickname -- "The Pandora of Gen-Y networking"</li> </ul> </li> <li>"Social Capital is the most important currency that we have. I'm a curator of people." <ul> <li>"There is so much power to bringing amazing people together."</li> </ul> </li> <li>Why it's bad to ask, "How can I help you?" <ul> <li>"Marketers fundamentally f'd up this conversation." -- "It's become too formulaic as the next step. Instead, you should know how you can help and help. It's a bad question because it shows your thoughtless and it's part of a script. Don't do that."</li> </ul> </li> <li>Be exceptional at making introductions -- Does it provide mutual value? <ul> <li>When you become proficient at it, take it a step further... Film a short video to make the intro. Get creative.</li> </ul> </li> <li>The gray zones -- Always ask "why?"</li> <li>"Real relationships take real time"</li> <li>How to create remarkable experiences: <ul> <li>Get great people in the room -- carefully curate the guest list</li> <li>Build trust</li> <li>Exceptional atmosphere/environment</li> <li>Be very thoughtful about every tiny detail</li> </ul> </li> <li>The YEC summit in Eden, Utah <ul> <li>Create something remarkable to ensure people and things you bring together click.</li> <li>Humanize people that run the community -- Ex: The execs serve dinner to the guests, find common touch points</li> <li>"Get the intros right! Lift your guests up, brag about them in front of their peers."</li> </ul> </li> <li>Being a connector vs being connected -- The tools</li> <li>How to build consistent referrals? <ul> <li>Create events where people want to bring a guest who is not a current client but could be. The event must be exceptional. Invest heavily in this.</li> </ul> </li> <li>Why joining <em><a href= "http://info.brixeyandmeyer.com/the-learning-leader-circle-applicati?utm_source=email&utm_content=59130975" target="_blank" rel="noopener">The Learning Leader Circle</a></em> is a good idea</li> <li>Use the "<a href="http://learningleader.com/gettoknowyou/" target="_blank" rel="noopener">Get To Know You Document</a>"</li> </ul>