Skip to content
We Fixed It, You're Welcome

How Much Are Our Fixes Worth? Let's Find Out Together!

We Fixed It, You're Welcome

Welcome to We Fixed It, You’re Welcome
0:00,0
10 min
0:00
2:00
4:00
0:00 10:00 20:00
1x

In this special episode of We Fixed It, You're Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind hypothetical business fixes.

What's the actual value of "fixing" a struggling company?

Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how proposed strategies could have meant millions in revenue, survival, and long-term brand strength.

Expect insights on:

  • Why Southwest's baggage fees could still work without killing loyalty?
  • How Party City could have survived with community-driven retail?
  • What Jaguar missed in its EV pivot and how to reclaim brand trust?

This episode blends strategy + financial modeling, proving that fixing companies isn't just theory—it's measurable impact.

Listen, learn, and maybe rethink how YOU approach business pivots.

Case Studies

With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:

  • Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?
  • Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.
  • Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar's legacy could mean $35M–$179M in gains.

Key Themes:

  • The financial impact of strategic pivots
  • Brand loyalty vs revenue growth
  • The "power of the pivot" in corporate turnarounds
  • Why storytelling + numbers matter in fixing companies

Key Pull Quote

"The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value." – Lukas Sundahl

Subscribe for more deep dives where we fix big business problems with fresh perspectives.