Donald Miller: Storytelling for Business | E120

<p>Storytelling Made Simple!</p><p> </p><p>In today’s episode, we are talking with Donald Miller, best-selling author, CEO, and podcast host. Donald is the CEO of Business Made Simple, an online platform that teaches business professionals everything they need to know to grow a business and enhance their personal value on the open market. He is also the host of the Business Made Simple Podcast and is the author of several books including the bestseller "Building a StoryBrand."</p><p> </p><p>Donald is widely considered one of the most entertaining and informative speakers in the world. His audiences are challenged to lean into their own story, creatively develop and execute the story of their team, and understand the story of their customers so they can serve them with passion. Don's thoughts on story have deeply influenced leaders and teams for Pantene, Ford/Lincoln, Zaxby's, Chick-fil-A, Steelcase, Intel, Prime Lending and thousands more.</p><p> </p><p>In this episode, we discuss Donald’s upbringing without a father figure, the power of storytelling, and why you should always aim to tell stories. We’ll also talk about the seven steps that happen in every story, the best call-to-actions, how customer testimonials can be important, and how to use storytelling in your social media.</p><p> </p><p>Sponsored by - </p><p> </p><ul>
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</ul><p> </p><p>Social Media: </p><p> </p><p>Follow YAP on IG: <a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyoungandprofiting">www.instagram.com/youngandprofiting</a></p><p>Reach out to Hala directly at <a href="mailto:Hala@YoungandProfiting.com">Hala@YoungandProfiting.com</a></p><p>Follow Hala on Linkedin:<a href="https://exit.sc/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fhtaha%2F"> www.linkedin.com/in/htaha/</a></p><p>Follow Hala on Instagram: <a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyapwithhala">www.instagram.com/yapwithhala</a></p><p>Follow Hala on ClubHouse: @halataha</p><p>Check out our website to meet the team, view show notes and transcripts: <a href="http://www.youngandprofiting.com">www.youngandprofiting.com</a></p><p> </p><p>Timestamps:</p><p> </p><p>01:05 - What Donald Was Like As A Child</p><p>04:19 -The Importance of Mentors</p><p>07:49 - Why Stories Are So Powerful</p><p>11:25 - Importance of Messaging Being Concise</p><p>16:05 - The Explanation of Story Loops</p><p>19:02 - Why You Need to Continuously Solve Problems</p><p>21:45 - Where the CEO Fits Within the Face of The Brand</p><p>27:04 - The Seven Steps That Happen in Every Story</p><p>31:25 - Details on How To Use the Seven Steps</p><p>32:44 - Best Call-To-Actions</p><p>35:49 - The Principle of Pricing in Storytelling</p><p>38:17 - Real Examples of 7 Soundbites</p><p>44:28 - Why Customer Testimonials Are So Impactful</p><p>45:43 - How Brand Elements Can Pass The ‘Grunt’ Test</p><p>51:11 - Best Practices for Storytelling in Social Media</p><p>52:28 - The Comparison of Business to An Airplane</p><p>59:13 - Donald’s Secret to Profiting in Life </p><p> </p><p>Mentioned in the Episode:</p><p> </p><p>Donald’s LinkedIn: <a href="https://www.linkedin.com/in/donald-miller-storybrand/">https://www.linkedin.com/in/donald-miller-storybrand/</a></p><p>Donald’s Book, Business Made Simple: <a href="https://www.businessmadesimple.com/">https://www.businessmadesimple.com/</a></p><p>Donald’s Company: <a href="https://storybrand.com/">https://storybrand.com/</a></p><p>StoryBrand’s Upcoming Marketing Workshop: <a href="https://storybrand.com/#register">https://storybrand.com/#register</a></p><p>Free 5-Minute Marketing Makeover: <a href="http://www.5minutemarketingmakeover.com/">http://www.5minutemarketingmakeover.com/</a></p>