How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

<p>Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of <em>How We Profit</em>, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur.</p>
<p><strong>In this episode, Hala and Tara will discuss: </strong></p>
<p>(00:00) Introduction</p>
<p>(04:29) How Tara’s Business Makes Money</p>
<p>(07:33) Going All-In on Entrepreneurship</p>
<p>(14:25) Converting Followers Into Paying Customers</p>
<p>(17:35) App vs. Coaching Business Economics</p>
<p>(24:22) Niching Down to Women 35+</p>
<p>(29:42) Building the Broads App</p>
<p>(37:15) Using Webinars to Drive Sales</p>
<p>(41:00) Pricing Creator Brand Partnerships</p>
<p>(48:26) Scaling Beyond Founder Bottlenecks </p>
<p><strong>Tara LaFerrara</strong> is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the <em>Broads</em> podcast, where she blends fitness education with a bold, relatable approach to women’s health and wellness. Through her platforms, Tara offers one-on-one coaching, group programming, and app-based workouts designed especially for women 35 and older.</p>
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<p><br></p>
<p><strong>Resources Mentioned:</strong></p>
<p>Tara’s Website:<a href="https://www.taralaferrara.com/"> <u>taralaferrara.com</u></a> </p>
<p>Tara’s Instagram:<a href="https://www.instagram.com/taralaferrara/"> </a><a href="https://www.instagram.com/taralaferrara/?hl=en"><u>instagram.com/taralaferrara</u></a></p>
<p>Tara’s TikTok:<a href="https://www.tiktok.com/@taralaferrara"> <u>tiktok.com/@taralaferrara</u></a><u> </u></p>
<p>Tara’s Podcast, <em>Broads</em>:<a href="https://www.taralaferrara.com/"> </a><a href="https://bit.ly/Broads-apple"><u>bit.ly/Broads-apple</u></a> </p>
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<p><strong>Key YAP Links</strong></p>
<p>Reviews -<a href="http://ratethispodcast.com/yap"> <u>ratethispodcast.com/yap</u></a></p>
<p>YouTube -<a href="http://youtube.com/c/YoungandProfiting"> <u>youtube.com/c/YoungandProfiting</u></a></p>
<p>Newsletter - <a href="http://youngandprofiting.co/newsletter"><u>youngandprofiting.co/newsletter</u></a> </p>
<p>LinkedIn -<a href="http://linkedin.com/in/htaha/"> <u>linkedin.com/in/htaha/</u></a></p>
<p>Instagram -<a href="http://instagram.com/yapwithhala/"> <u>instagram.com/yapwithhala/</u></a></p>
<p>Social + Podcast Services:<a href="http://www.yapmedia.com"> <u>yapmedia.com</u></a></p>
<p>Transcripts -<a href="http://youngandprofiting.com/episodes-new"> <u>youngandprofiting.com/episodes-new</u></a> </p>
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