Marietta Gentles Crawford: Tell Your Brand Story and Transform Your Career | Marketing | E79

<p>Becoming a master at the art of self-promotion and personal branding is key to stand out and make a good impression.</p><p> </p><p>Snap judgements are made very quickly in the world we live in, so your personal brand is more important than ever! How do you show up? What do people say about you when you aren’t in the room? </p><p> </p><p>Today, we are talking with Marietta Gentles Crawford, a personal branding strategist, author, and coach. Marietta worked for Fortune 500 companies for over 15 years before becoming an entrepreneur to help small businesses and freelancers build a personality-driven brand.</p><p> </p><p>Tune in to hear all about Marietta’s bad work experiences and how they helped her become a career change expert, and learn the importance of your brand story and how to create one keeping her WIFM (What’s in it For Me) principle in mind. </p><p> </p><p>Follow YAP on IG:<a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyoungandprofiting"> www.instagram.com/youngandprofiting</a></p><p>Reach out to Hala directly at Hala@YoungandProfiting.com</p><p>Follow Hala on Linkedin:<a href="https://exit.sc/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fhtaha%2F"> www.linkedin.com/in/htaha/</a></p><p>Follow Hala on Instagram:<a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyapwithhala"> www.instagram.com/yapwithhala</a></p><p>Check out our website to meet the team, view show notes and transcripts:<a href="http://www.youngandprofiting.com"> www.youngandprofiting.com</a></p><p> </p><p>3:31 - Marietta’s Background and Expertise</p><p>5:08 - Imposter Syndrome &amp; Confidence</p><p>9:35 - Work Breakdown and Learnings</p><p>17:10 - How to Make a Career Change </p><p>19:16 - Questions to Ask When Self-Assessing</p><p>21:32 - How to Move Forward with a Plan</p><p>23:34 - SMART Goals</p><p>25:30 - Toxic Thoughts and the Importance of a Good Mindset</p><p>27:20 - Importance of Brand Story and How to Develop it </p><p>32:11 - WIFM, or ‘What’s in it For Me?’</p><p>36:35 - How to be More Likable </p><p>39:14 - Common Myths about Authenticity</p><p>41:21 - Confidence vs. Arrogance</p><p>43:36 - How to Share Your Opinions</p><p>46:40 - 80% Building Relationships, 20% Building a Personal Brand</p><p>48:48 - Marietta’s Secret to Profiting in Life</p><p> </p><p>Marietta’s Book:<a href="https://www.amazon.com/Nine-Thrive-Building-Personal-Elevating-ebook/dp/B0722NT5NZ"> https://www.amazon.com/Nine-Thrive-Building-Personal-Elevating-ebook/dp/B0722NT5NZ</a></p><p>Marietta’s Website:<a href="http://www.maribrandsforyou.com"> www.maribrandsforyou.com</a></p><p>Marietta’s LinkedIn:<a href="https://www.linkedin.com/in/mariettagentlescrawford/"> https://www.linkedin.com/in/mariettagentlescrawford/</a></p><p> </p>