Seth Godin: How to Build a Business Strategy That Actually Works | Business | E313

<p>Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, <em>This is Strategy,</em> to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success.</p><p><br></p><p><strong>In this episode, Hala and Seth will discuss: </strong></p><p>- What strategy is and is not</p><p>- How to know if your strategy is working</p><p>- The problem with focusing on tactics</p><p>- Why working harder isn’t enough</p><p>- Spotting hidden systems affecting your business</p><p>- The four pillars of strategy</p><p>- Real-world examples of successful strategies</p><p>- How Airbnb used timing to scale</p><p>- Adapting when systems change</p><p>- And other topics…</p><p><br></p><p><strong>Seth Godin</strong> is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, <em>This is Strategy</em>. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the <em>altMBA</em>, an online leadership workshop, and <em>The Carbon Almanac</em>, a project focused on climate change. </p><p><br></p><p><strong>Connect with Seth:</strong></p><p>Seth’s Website: <a href="https://www.sethgodin.com/">https://www.sethgodin.com/</a></p><p>Seth’s LinkedIn: <a href="https://www.linkedin.com/in/sethgodin/">https://www.linkedin.com/in/sethgodin/</a></p><p>Seth’s Instagram: <a href="https://www.instagram.com/sethgodin/">https://www.instagram.com/sethgodin/</a></p><p><br></p><p><strong>Sponsored By:</strong></p><p><strong>Teachable - </strong>Claim your free month of their Pro paid plan at <a href="https://teachable.com/">https://teachable.com/</a> with code PROFITING</p><p><strong>Airbnb </strong>- Your home might be worth more than you think. Find out how much at<a href="http://airbnb.com/host"> airbnb.com/host</a></p><p><strong>Fundrise </strong>- Add the Fundrise Flagship Fund to your portfolio in minutes at <a href="https://fundrise.com/PROFITING">https://fundrise.com/PROFITING</a> </p><p><strong>Mint Mobile</strong> - To get a new 3-month premium wireless plan for just 15 bucks a month, go to <a href="https://mintmobile.com/profiting">https://mintmobile.com/profiting</a> </p><p><strong>Working Genius</strong> - Get 20% off the $25 Working Genius assessment at <a href="https://www.workinggenius.com/">https://www.workinggenius.com/</a> with code PROFITING at checkout</p><p><strong>Shopify</strong> - Sign up for a one-dollar-per-month trial period at <a href="https://youngandprofiting.co/shopify">https://youngandprofiting.co/shopify</a>   </p><p><strong>Indeed</strong> - Get a $75 job credit at <a href="https://indeed.com/profiting">https://indeed.com/profiting</a>   </p><p><br></p><p><strong>Resources Mentioned:</strong></p><p>Seth’s Book, <em>This Is Strategy: Make Better Plans: </em><a href="https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N">https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N</a> </p><p><br></p><p><strong>LinkedIn Secrets Masterclass, Have Job Security For Life:</strong></p><p>Use code ‘podcast’ for 30% off at<a href="https://yapacademy.io/products/linkedin-secrets-masterclass"> yapmedia.io/course</a>.</p><p><br></p><p><strong>Active</strong> <strong>Deals - </strong><a href="http://youngandprofiting.com/deals"><strong>youngandprofiting.com/deals</strong></a></p><h2>Key YAP Links</h2><p><br></p><p><strong>Reviews -</strong><a href="https://ratethispodcast.com/yap"><strong> </strong></a><a href="http://ratethispodcast.com/yap"><strong>ratethispodcast.com/yap</strong></a></p><p><strong>Youtube - </strong><a href="http://youtube.com/c/YoungandProfiting"><strong>youtube.com/c/YoungandProfiting</strong></a></p><p><strong>LinkedIn - </strong><a href="http://linkedin.com/in/htaha/"><strong>linkedin.com/in/htaha/</strong></a></p><p><strong>Instagram - </strong><a href="http://instagram.com/yapwithhala/"><strong>instagram.com/yapwithhala/</strong></a></p><p><strong>Social + Podcast Services: </strong><a href="http://yapmedia.com/"><strong>yapmedia.com</strong></a></p><p><strong>Transcripts - </strong><a href="http://youngandprofiting.com/episodes-new"><strong>youngandprofiting.com/episodes-new</strong></a></p><p><br></p><p>Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. </p><p>Productivity, Work-Life Balance, Work Life Balance, Team Building, Motivation, Mindset, Manifestation, Time Management, Life Balance, Goal Setting, Goals, Resolutions</p><p>Leadership, Productivity, Networking, Goal Setting, Time Management, Problem Solving, Decision Making, Leadership Skills, Strategic Planning, Mindset, Time Management, Team Building.</p>