Habits and Hustle

Shannon Race: Secrets to Standing Out in Saturated Markets Branding and Marketing Insights

Habits and Hustle

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10 min
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2:00
4:00
0:00 30:00 1:00:00
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Do you have a great product idea but worry about standing out in a sea of competitors? In this episode of the Habits and Hustle podcast, I am joined by Shannon Race, co-founder of BioMe and former head of global marketing at Vital Proteins, who shares her insights on building successful brands in crowded markets.

We dive into a range of topics including the importance of product differentiation, authentic storytelling, and leveraging micro-influencers for effective marketing. We also discuss the psychology of packaging design, the evolving landscape of traditional and digital marketing, and the key factors venture capitalists consider when investing in startups.

Shannon Race co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET.

Thank you to our sponsors:

  • Therasage — use code Be Bold for 15% off
  • TruNiagen — use code HUSTLE20 for $20 off any purchase over $100
  • Magic Mind — use code Jen at checkout
  • Air Doctor — use code HUSTLE for up to $300 off and a 3-year warranty on air purifiers
  • Bio.me — daily prebiotic fiber, use code Jennifer20 for 20% off
  • Momentous — use code Jen for 20% off

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