Liron Kayvan: How to Make Fitness Goals Stick And The Top Fitness Trends This Year

<p>Every January starts with big fitness intentions, and it usually ends the same way, routines quietly fall apart once motivation wears off. The real issue is well known: building habits around feelings and calendar dates instead of non-negotiable standards.</p>
<p>In this Fitness Friday episode, we break down the New Year fitness cycle with Liron Kayvan and talk about how to approach it in a way that actually sticks. We get into why walking is the most underrated habit in fitness, how non-negotiables put discipline on autopilot, and what truly separates people who stay consistent from those who fall off every January.</p>
<p>Liron Kayvan founded BFLA in 2019. He’s a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years.</p>
<p><strong>What We Discuss:</strong></p>
<ul>
  <li>
<p>(00:00) Why New Year goals fall apart by mid-January</p>
</li>
  <li>
<p>(02:48) The New Year reset cycle and why starting dates don’t create consistency</p>
</li>
  <li>
<p>(05:52) How too much daily decision-making sabotages long-term habits</p>
</li>
  <li>
<p>(09:18) What it actually means to build non-negotiables</p>
</li>
  <li>
<p>(14:46) Interval walking explained and why it’s trending for 2026</p>
</li>
  <li>
<p>(20:02) Recovery as a top fitness trend and what’s driving the surge</p>
</li>
  <li>
<p>(24:37) Cold plunges, saunas, and why sleep is the most underappreciated recovery tool</p>
</li>
  <li>
<p>(30:51) Training early and why prioritization matters more than motivation</p>
</li>
</ul>
<p><strong>Thank you to our sponsors:</strong></p>
<ul>
  <li>
<strong>Prolon:</strong> Get 30% off sitewide <strong>plus</strong> a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift.</li>
  <li>
<strong>Therasage:</strong> Head over to therasage.com and use code Be Bold for 15% off </li>
  <li>
<strong>Air Doctor</strong>: Go to airdoctorpro.com and use promo code HUSTLE40 for up to $300 off and a 3-year warranty on air purifiers.</li>
  <li>
<strong>Magic Mind</strong>: Head over to www.magicmind.com/jen and use code Jen at checkout.</li>
  <li>
<strong>Momentous:</strong> Shop this link and use code Jen for 20% off </li>
  <li>
<strong>Manna Vitality</strong>: Visit mannavitality.com and use code JENNIFER20 for 20% off your order </li>
  <li>
<strong>Amp fit</strong> is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen </li>
  <li>
<strong>Rho Nutrition:</strong> Try Rho Nutrition today and experience the difference of Liposomal Technology. Use code JEN20for 20% OFF everything at<a href="https://rhonutrition.com/discount/jen20"> <strong>https://rhonutrition.com/</strong><u>discount/jen20</u></a>.</li>
</ul>
<p><br></p>
<p><strong>Find more from Jen: </strong></p>
<p>Website: https://jennifercohen.com</p>
<p>Instagram: http://instagram.com/therealjencohen  </p>
<p>Books: https://jennifercohen.com/books</p>
<p>Speaking: https://jennifercohen.com/speaking-engagement</p>
<p><br></p>
<p><strong>Find more from Liron Kayvan:</strong></p>
<p>Website: http://beyondfitnessla.com </p>
<p>Instagram: http://instagram.com/beyondfitnessla</p>
<p><br></p>