Right About Now - Legendary Business Advice

How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

Right About Now - Legendary Business Advice

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10 min
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4:00
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Chandler Bolt, founder and CEO of SelfPublishing.com, joins Ryan Alford for a tactical conversation about writing, publishing, and using a book to grow a business. Chandler shares the eight milestones his team uses to move authors from an idea to a finished launch and explains the four Ps behind a book that connects with the right reader.

Ryan pushes on the questions entrepreneurs actually care about: how much publishing costs, how long the process takes, whether self-publishing beats traditional publishing, and what kind of ROI a book can realistically create. Chandler explains how the right book can generate leads, strengthen sales conversations, increase referrals, train customers and teams, and continue producing value years after publication.

The conversation also challenges the obsession with bestseller lists and makes the case that for a business owner, revenue, authority and impact are far more important metrics of success.

TOPICS COVERED

• Self-publishing vs. traditional publishing • Chandler Bolt’s eight publishing milestones • The MORE writing method • The four Ps of positioning a book • Publishing costs, time and ROI • Using books to generate leads and close sales • Books as authority and credibility assets • Print books vs. ebooks • Why business outcomes matter more than bestseller lists

CONNECT WITH CHANDLER BOLT

SelfPublishing.com: selfpublishing.com

Episode Offer / Consultation: selfpublishing.com/writeaboutnow

Instagram: @realchandlerbolt

LinkedIn: chandlerbolt

YouTube: @ChandlerBoltOfficial

CONNECT WITH RYAN ALFORD

Right About Now: ryanisright.com

Instagram: @ryanalford

LinkedIn: ryan-alford