Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22

<p>Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty. </p><p> </p><p><strong>Ryan named top 40 over 40 in podcasting by Podcast Magazine!</strong></p><p> </p><p><strong>Social Holidays:</strong></p><p>National Water balloon day - August 5</p><p>International Beer Day, National Mustard Day - August 6th</p><p>National Sister Day - August 7th</p><p>International Cat Day - August 8</p><p>National Book Lovers Day - August 9</p><p> </p><p><strong>TikTok News:</strong></p><ul>
<li>
<a href="https://www.theverge.com/2022/7/31/23286166/tiktok-music-app-challenge-spotify-apple-streaming-bytedance" target="_blank">A TikTok Music app could challenge Spotify and Appl</a>e</li>
<li>TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024</li>
<li>TikTok is the fastest growing source of news for adults in the UK</li>
</ul><p><strong>Metaverse</strong></p><ul><li><a href="https://www.marketingdive.com/news/patron-tequila-cocktail-recipe-quest-metaverse-Decentraland/628761/" target="_blank">Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse</a></li></ul><p><strong>Advertising News:</strong></p><ul>
<li><a href="https://www.marketingdive.com/news/marketers-increase-media-spend-recession-gain-ROI/628712/" target="_blank">Marketers gain ROI during recession by increasing media spend, study says</a></li>
<li><a href="https://www.marketingdive.com/news/titos-vodka-can-spoofs-hard-seltzer-canned-cocktail-craze/628582/" target="_blank">Tito’s vodka spoofs hard seltzer craze by selling empty can</a></li>
<li><a href="https://www.marketingdive.com/news/frenchs-free-mustard-flavored-donuts/628621/" target="_blank">French’s slings mustard-flavored donuts in experiential push</a></li>
<li><a href="https://www.marketingdive.com/news/maybelline-time-out-encourage-irl-dating/628096/" target="_blank">Maybelline pairs with Time Out to encourage IRL dating</a></li>
<li><a href="https://www.marketingdive.com/news/jack-in-the-box-famous-employee-mark-hamill/628453/" target="_blank">Jack in the Box welcomes back most famous employee Mark Hamill</a></li>
<li><a href="https://www.marketingdive.com/news/Paris-Hilton-hotel-ads-travel/628012/" target="_blank">Hilton ribs romantic streak in travel ads with focus on perks</a></li>
<li><a href="https://www.marketingbrew.com/stories/2022/08/02/brands-are-getting-creative-with-being-real?utm_campaign=mkb&amp;utm_medium=newsletter&amp;utm_source=morning_brew&amp;mid=f1b0afeab4009f492899e91939c82ddf" target="_blank">Brands are getting creative with being real</a></li>
</ul><p> </p><p>If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out <a href="https://www.theradicalformula.com/?r_done=1" target="_blank">www.theradicalformula.com</a>. Like, Share and Subscribe to our YouTube channel <a href="https://www.youtube.com/c/RadicalHomeofTheRadcast" target="_blank">https://www.youtube.com/c/RadicalHomeofTheRadcas</a>t or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from <a href="https://www.instagram.com/ryanalford/" target="_blank">@ryanalford</a> <a href="https://www.instagram.com/radicalresults/" target="_blank">@radicalresults</a> <a href="https://www.instagram.com/the.rad.cast/" target="_blank">@the.rad.cast</a> <a href="https://www.instagram.com/christinaroseyasi/" target="_blank">@christinaroseyasi</a> <a href="https://www.instagram.com/nick_weaver_/" target="_blank">@nick_weaver</a></p><p> </p>
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