The Woman That Makes Millionaires: They're Lying About Work Life Balance! I Built SKIMS Without Fashion Knowledge!
The Diary Of A CEO with Steven Bartlett
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10 min
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She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires
Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes 'Richest Self-Made Women in America'.
She explains:
- Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.
- Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.
- Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.
- Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.
- Building SKIMS and Good American without fashion training, and the mindset that made it all possible.
Follow Emma
The Diary Of A CEO
Raw Description
<p>She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires </p> <p><br></p> <p>Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America’. </p> <p><br></p> <p>She explains: </p> <ul> <li> <p>Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.</p> </li> <li> <p>Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.</p> </li> <li> <p>Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.</p> </li> <li> <p>Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.</p> </li> <li> <p>Building SKIMS and Good American without fashion training, and the mindset that made it all possible.</p> <p><br></p> <p><br></p> </li> </ul> <p>00:00 Intro </p> <p>02:17 Becoming Emma Grede </p> <p>03:58 Acting as the Mum and Raising My Siblings </p> <p>06:49 Lacking a Father Figure Growing Up </p> <p>08:25 Anger Management Tools I Learned </p> <p>11:06 My Dream Was Always Fashion </p> <p>12:20 Understanding Money Attachment Styles </p> <p>14:32 Emma's Recipe to Achieve Anything </p> <p>17:55 Customer Feedback </p> <p>19:30 The Importance of Reliable Decision Partners & Mentality Shifts </p> <p>21:38 Do People Need Mentors to Succeed? </p> <p>24:06 The One Skill That Made Me an Entrepreneur </p> <p>26:09 The Three Most Important Words for Career Advancement </p> <p>27:25 Does Working in an Office Make Employees More Successful? </p> <p>31:11 Traits of Future Successful People </p> <p>33:32 Interview Red Flags & Work-Life Balance </p> <p>39:32 Can You Be Successful and Have Work-Life Balance? </p> <p>40:58 You Can't Be a Leader and a People Pleaser </p> <p>43:51 Being Cancelled as a Leader and Public Figure </p> <p>46:29 Racism and Sexism in the Business Industry </p> <p>50:56 Dealing With Business Struggles and Crises </p> <p>53:33 Top 3 Valuable Practices for Founders </p> <p>55:58 Don't Get Stuck—Keep Fresh Eyes </p> <p>57:15 Brands Copying Other Brands </p> <p>01:00:42 Advice for People With Unsupportive Partners </p> <p>01:02:10 Scheduling Date Night </p> <p>01:05:45 Meeting Kris Jenner </p> <p>01:12:05 Pitching to Khloé Kardashian </p> <p>01:12:43 Turning an Idea Into a Business </p> <p>01:14:23 Strategies Deployed in Business </p> <p>01:16:24 Building a Brand Strategy in 2025 </p> <p>01:21:11 First Principles of Business </p> <p>01:25:59 How to Become the Best Salesperson </p> <p>01:33:01 Learning How to Fire People </p> <p>01:37:17 Attracting Top Talent to Your Company </p> <p>01:39:37 What a Founder Shouldn't Do in Business </p> <p>01:41:33 Hiring Exceptional People </p> <p>01:45:42 Prejudices in the Workplace </p> <p>01:49:09 Why Prejudices Shouldn’t Limit Anyone </p> <p>01:50:39 How to Stop Giving a F*** </p> <p>01:54:16 When Do Successful Women Have Children? </p> <p>01:56:01 My IVF Journey and Miscarriages </p> <p>02:00:30 The Taboo Around Surrogacy, Freezing Eggs & Pregnancy </p> <p>02:04:51 Emma Grede's New Podcast ‘Aspire’ </p> <p><br></p> <p>Follow Emma: </p> <p>Instagram - <a href="https://bit.ly/4jt2545"><u>https://www.instagram.com/emmagrede/?hl=en</u></a> </p> <p>Good American - <a href="https://bit.ly/42yW9k6"><u>https://www.goodamerican.com/</u></a></p> <p>SKIMS - <a href="https://bit.ly/4m1nFhV"><u>http://skims.com/</u></a></p> <p>Safely - <a href="https://bit.ly/3Sc4rbo"><u>https://getsafely.com/</u></a> </p> <p>Aspire With Emma Grede Podcast - <a href="https://bit.ly/3RHBzYB">https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340</a></p> <p><br></p> <p>The 1% Diary is back - limited time only:</p> <p>https://thediary.com/products/one-percent-diary </p> <p>The Diary Of A CEO Conversation Cards (Second Edition):</p> <p><a href="https://g2ul0.app.link/f31dsUttKKb"><u>https://thediary.com/products/the-conversation-cards-2nd-edition</u></a></p> <p>Get email updates: <a href="https://bit.ly/diary-of-a-ceo-yt"><u>https://bit.ly/diary-of-a-ceo-yt</u></a> </p> <p>Think like a CEO - join the 100 CEOs newsletter: <a href="https://bit.ly/100-ceos-newsletter"><u>https://bit.ly/100-ceos-newsletter</u></a> </p> <p>Follow Steven: <a href="https://g2ul0.app.link/gnGqL4IsKKb"><u>https://g2ul0.app.link/gnGqL4IsKKb</u></a> </p> <p><br></p> <p>Sponsors:</p> <p>Vanta - <a href="https://vanta.com/steven">https://vanta.com/steven</a></p> <p><br></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>
Chapters (1/44)
Show Notes
She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires
Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes 'Richest Self-Made Women in America'.
She explains:
- Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.
- Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.
- Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.
- Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.
- Building SKIMS and Good American without fashion training, and the mindset that made it all possible.
Follow Emma
The Diary Of A CEO
Raw Description
<p>She turned hustle into a $4 billion brand, Emma Grede breaks down how she built Kardashian fashion empires </p> <p><br></p> <p>Emma Grede is the founding partner behind the globally successful brands SKIMS, Good American, and Safely, all launched with the Kardashian family. She is also Chairwoman of The Fifteen Percent Pledge, is a board member at Baby2Baby, and was named one of Forbes ‘Richest Self-Made Women in America’. </p> <p><br></p> <p>She explains: </p> <ul> <li> <p>Growing up in East London, raised by a single mother, and how early hardship forged her fierce independence.</p> </li> <li> <p>Taking on a maternal role from childhood, learning to lead through responsibility, empathy, and survival.</p> </li> <li> <p>Turning rejection, dyslexia, and a lack of qualifications into fuel for building billion-dollar fashion brands.</p> </li> <li> <p>Balancing ambition and motherhood, and the personal toll of leadership, hustle, and hard decisions.</p> </li> <li> <p>Building SKIMS and Good American without fashion training, and the mindset that made it all possible.</p> <p><br></p> <p><br></p> </li> </ul> <p>00:00 Intro </p> <p>02:17 Becoming Emma Grede </p> <p>03:58 Acting as the Mum and Raising My Siblings </p> <p>06:49 Lacking a Father Figure Growing Up </p> <p>08:25 Anger Management Tools I Learned </p> <p>11:06 My Dream Was Always Fashion </p> <p>12:20 Understanding Money Attachment Styles </p> <p>14:32 Emma's Recipe to Achieve Anything </p> <p>17:55 Customer Feedback </p> <p>19:30 The Importance of Reliable Decision Partners & Mentality Shifts </p> <p>21:38 Do People Need Mentors to Succeed? </p> <p>24:06 The One Skill That Made Me an Entrepreneur </p> <p>26:09 The Three Most Important Words for Career Advancement </p> <p>27:25 Does Working in an Office Make Employees More Successful? </p> <p>31:11 Traits of Future Successful People </p> <p>33:32 Interview Red Flags & Work-Life Balance </p> <p>39:32 Can You Be Successful and Have Work-Life Balance? </p> <p>40:58 You Can't Be a Leader and a People Pleaser </p> <p>43:51 Being Cancelled as a Leader and Public Figure </p> <p>46:29 Racism and Sexism in the Business Industry </p> <p>50:56 Dealing With Business Struggles and Crises </p> <p>53:33 Top 3 Valuable Practices for Founders </p> <p>55:58 Don't Get Stuck—Keep Fresh Eyes </p> <p>57:15 Brands Copying Other Brands </p> <p>01:00:42 Advice for People With Unsupportive Partners </p> <p>01:02:10 Scheduling Date Night </p> <p>01:05:45 Meeting Kris Jenner </p> <p>01:12:05 Pitching to Khloé Kardashian </p> <p>01:12:43 Turning an Idea Into a Business </p> <p>01:14:23 Strategies Deployed in Business </p> <p>01:16:24 Building a Brand Strategy in 2025 </p> <p>01:21:11 First Principles of Business </p> <p>01:25:59 How to Become the Best Salesperson </p> <p>01:33:01 Learning How to Fire People </p> <p>01:37:17 Attracting Top Talent to Your Company </p> <p>01:39:37 What a Founder Shouldn't Do in Business </p> <p>01:41:33 Hiring Exceptional People </p> <p>01:45:42 Prejudices in the Workplace </p> <p>01:49:09 Why Prejudices Shouldn’t Limit Anyone </p> <p>01:50:39 How to Stop Giving a F*** </p> <p>01:54:16 When Do Successful Women Have Children? </p> <p>01:56:01 My IVF Journey and Miscarriages </p> <p>02:00:30 The Taboo Around Surrogacy, Freezing Eggs & Pregnancy </p> <p>02:04:51 Emma Grede's New Podcast ‘Aspire’ </p> <p><br></p> <p>Follow Emma: </p> <p>Instagram - <a href="https://bit.ly/4jt2545"><u>https://www.instagram.com/emmagrede/?hl=en</u></a> </p> <p>Good American - <a href="https://bit.ly/42yW9k6"><u>https://www.goodamerican.com/</u></a></p> <p>SKIMS - <a href="https://bit.ly/4m1nFhV"><u>http://skims.com/</u></a></p> <p>Safely - <a href="https://bit.ly/3Sc4rbo"><u>https://getsafely.com/</u></a> </p> <p>Aspire With Emma Grede Podcast - <a href="https://bit.ly/3RHBzYB">https://podcasts.apple.com/us/podcast/aspire-with-emma-grede/id1811878340</a></p> <p><br></p> <p>The 1% Diary is back - limited time only:</p> <p>https://thediary.com/products/one-percent-diary </p> <p>The Diary Of A CEO Conversation Cards (Second Edition):</p> <p><a href="https://g2ul0.app.link/f31dsUttKKb"><u>https://thediary.com/products/the-conversation-cards-2nd-edition</u></a></p> <p>Get email updates: <a href="https://bit.ly/diary-of-a-ceo-yt"><u>https://bit.ly/diary-of-a-ceo-yt</u></a> </p> <p>Think like a CEO - join the 100 CEOs newsletter: <a href="https://bit.ly/100-ceos-newsletter"><u>https://bit.ly/100-ceos-newsletter</u></a> </p> <p>Follow Steven: <a href="https://g2ul0.app.link/gnGqL4IsKKb"><u>https://g2ul0.app.link/gnGqL4IsKKb</u></a> </p> <p><br></p> <p>Sponsors:</p> <p>Vanta - <a href="https://vanta.com/steven">https://vanta.com/steven</a></p> <p><br></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>
