297: Tero Isokauppila - CEO Of Four Sigmatic: Principled Based Leadership

<p>The Learning Leader Show With Ryan Hawk</p> <p>#297: Tero Isokauppila - CEO Of Four Sigmatic: Principled Based Leadership</p> <p>Full show notes can be found at <a href= "http://www.LearningLeader.com">www.LearningLeader.com</a></p> <p>Show Notes:</p> <ul> <li>Commonalities of sustaining excellence: <ul> <li>"They love what they do" -- Love the process. The work</li> <li>Humility/Excitement to learn -- they know things will change and they must adjust</li> <li>Listen more than you talk.</li> <li>Curiosity -- The Dalai Lama exemplifies this very well.</li> <li>Able to adjust -- Madonna is a prime example of being able to adjust and reinvent herself</li> </ul> </li> <li>How being a 13th generation farmer from Finland helped set the course for Tero's life -- "I have domain knowledge."</li> <li>Finnish people consume more coffee per capita than anyone in the world</li> <li>The idea of putting mushrooms in coffee came because of this</li> <li>Super foods help with: <ul> <li>Hormonal response</li> <li>Gut health</li> <li>Immune system</li> </ul> </li> <li>Four Sigmatic is a company built with super foods</li> <li>The beginning -- "It all comes down to value generation. If you want to generate value, you have to see what others don't yet see."</li> <li>Culture -- "You need to rally around people who believe in the mission."</li> <li>Find believers and sponsors as your first employees -- his founding team were former teammates <ul> <li>Get to know you team deeply -- how they think, feel, act, what motivates them</li> <li>Currently they have a fully distributed team of 37 people</li> </ul> </li> <li>The hiring process and qualities they look for. Four lenses: <ul> <li>Can they do they job? -- Skills</li> <li>How will they fit in our culture? -- Fundamentals</li> <li>What do they cost? -- Financially and emotionally</li> <li>What is their growth potential?</li> <li>They must be "extra good" at communication - written and verbal. How do they write emails? Must be extra organized.</li> </ul> </li> <li>"Culture exists whether you want or not. It is what it is."</li> <li>Their principles: <ul> <li>S - Stay healthy, eat well, exercise</li> <li>W - We are us, not them</li> <li>A - Always carry product</li> <li>R - Results with freedom -- KPI</li> <li>M - Make it grow, let it go</li> </ul> </li> <li>Examples of innovation</li> </ul>