Seth Godin: Practice of Creativity | Marketing | E87

<p>Hear from the GOAT of marketing!</p><p>Our guest this week is Seth Godin, marketing mastermind, public speaker and best-selling author. You may know him for one of his 20 books, including his newest book, The Practice. He is also the founder of Akimbo, hosts the Akimbo podcast, and creates some of the most sought-after marketing courses online, including the altMBA.</p><p>Today, we talk with Seth about some of the core principles of marketing and how they apply to everyone - not just marketers! We also dive into his inspiration behind his newest book, The Practice, how to approach creativity as a professional, the importance of generosity with ideas, and why people may be holding themselves back from success without knowing it. This is an episode you won’t want to miss!</p><p> </p><p>Hala’s Wicked Self-Improvement Playlist: Sign up to Podyssey see my curated playlist of top self-improvement podcast episodes from YAP and my favorite legendary and up-and-coming podcasters. Get ready to listen, learn and profit. Follow the link in my show notes to check it out: <a href="https://podyssey.fm/list/id36564?utm_source=linkedin&amp;utm_medium=partner&amp;utm_campaign=yap">https://podyssey.fm/list/id36564?utm_source=linkedin&amp;utm_medium=partner&amp;utm_campaign=yap</a></p><p> </p><p>Links: </p><p> </p><p>Follow YAP on IG: <a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyoungandprofiting">www.instagram.com/youngandprofiting</a></p><p>Reach out to Hala directly at <a href="mailto:Hala@YoungandProfiting.com">Hala@YoungandProfiting.com</a></p><p>Follow Hala on Linkedin:<a href="https://exit.sc/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fhtaha%2F"> www.linkedin.com/in/htaha/</a></p><p>Follow Hala on Instagram: <a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyapwithhala">www.instagram.com/yapwithhala</a></p><p>Check out our website to meet the team, view show notes and transcripts: <a href="http://www.youngandprofiting.com">www.youngandprofiting.com</a></p><p> </p><p>Timestamps:</p><p> </p><p>01:21 - Seth’s Failures over his Career</p><p>03:36 - Why Imposter Syndrome is Widespread</p><p>05:25 - What is Permission Marketing?</p><p>07:51 - How to Know When Content is Relevant</p><p>10:13 - Explanation of Smallest Viable Audience </p><p>14:39 - Why We are Addicted to Stories</p><p>19:57 - What are Marketers Doing Wrong in 2020</p><p>22:27 - Personalization vs. Permission Marketing</p><p>24:16 - Seth’s Opinion on Automation Tools</p><p>27:22 - Why Seth Decided to Write His New Book, The Practice</p><p>29:09 - Problem on Focusing on Outcomes</p><p>31:10 - The Juggling Analogy</p><p>33:20 - Definition of a Leader</p><p>34:23 - Definition of Art</p><p>35:17 - The Importance of Generosity</p><p>37:05 - Why People Hold Their Work Back</p><p>38:03 - Why Writers’ Block Doesn’t Exist</p><p>40:58 - Profession vs. Hobby</p><p>42:20 - Seth’s Secret to Profiting in Life</p><p> </p><p>Links Mentioned in the Episode:</p><p> </p><p>Seth’s Website: <a href="https://www.sethgodin.com/">https://www.sethgodin.com/</a></p><p>Seth’s New Book, The Practice: <a href="https://seths.blog/thepractice">https://seths.blog/thepractice</a></p><p>Seth’s Blog: <a href="https://seths.blog/">https://seths.blog/</a></p><p>Seth’s Podcast, Akimbo: <a href="https://www.akimbo.link/">https://www.akimbo.link/</a></p><p>Seth’s Workshops: <a href="https://www.akimbo.com/">https://www.akimbo.com/</a></p>