Tiffani Bova: Growth Hacking Your Business | E128

<p>In today’s episode, we are chatting with Tiffani Bova, global growth evangelist at Salesforce and global speaker. She is also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts</p><p>Tiffani has been named on the Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thoughts to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review.</p><p>In this episode, we discuss Tiffani’s upbringing in Hawaii, how she got into business and her success in the corporate world. We’ll also talk about the challenges many people face with their business, how to retain and grow your customer base, and the power of partnering with other companies and partaking in cooperation.</p><p> </p><p><strong>Sponsored by - </strong></p><p><br></p><p><strong>Gusto. Get three months free when you run your first payroll at </strong><a href="http://gusto.com/YAP"><strong>gusto.com/YAP</strong></a><strong>  </strong></p><p> </p><p><strong>ZipRecruiter. Go to </strong><a href="http://ziprecruiter.com/yap"><strong>ziprecruiter.com/yap</strong></a><strong>, to try out ZipRecruiter for free.</strong></p><p> </p><p><strong>Social Media: </strong></p><p> </p><p>Follow YAP on IG: <a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyoungandprofiting">www.instagram.com/youngandprofiting</a></p><p>Reach out to Hala directly at <a href="mailto:Hala@YoungandProfiting.com">Hala@YoungandProfiting.com</a></p><p>Follow Hala on Linkedin:<a href="https://exit.sc/?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fhtaha%2F"> www.linkedin.com/in/htaha/</a></p><p>Follow Hala on Instagram: <a href="https://exit.sc/?url=http%3A%2F%2Fwww.instagram.com%2Fyapwithhala">www.instagram.com/yapwithhala</a></p><p>Follow Hala on Clubhouse: @halataha</p><p>Check out our website to meet the team, view show notes and transcripts: <a href="http://www.youngandprofiting.com">www.youngandprofiting.com</a></p><p> </p><p><strong>Timestamps:</strong></p><p> </p><p>00:03:35 - How Growing Up In Hawaii Shaped Tiffani</p><p>00:05:08 - Being a White Minority in Hawaii</p><p>00:07:30 - Work/Life Balance</p><p>00:09:29 - How Tiffani Got Into Business</p><p>00:14:10 - Tiffani’s Opinion on Getting An MBA</p><p>00:16:04 - How Tiffani Succeeded in Her Corporate Career</p><p>00:22:55 - Why Tiffani Decided Not To Be An Entrepreneur</p><p>00:26:23 - The Challenges People Have Growing Their Business</p><p>00:29:38 - How To Grow Your Existing Customer Base</p><p>00:36:23 - The Ways To Mitigate Churn</p><p>00:39:28 - How to Keep Clients/Customers Happy</p><p>00:33:23 - The Experience Equation</p><p>00:48:50 - How To Grow Your Business With Products/Services</p><p>00:53:26 - The Importance Of Storytelling In Business</p><p>00:56:35 - How To Work With Other Companies + Competitors</p><p>00:01:43 - Prioritizing Strategies to Use</p><p>01:06:39 - Tiffani’s Secret to Profiting in Life</p><p> </p><p><strong>Mentioned In The Episode:</strong></p><p> </p><p>Tiffani’s Website: <a href="https://www.tiffanibova.com/">https://www.tiffanibova.com/</a></p><p>Tiffani’s Book, GrowthIQ: <a href="https://www.tiffanibova.com/book/">https://www.tiffanibova.com/book/</a></p><p>Tiffani’s Podcast, What’s Next: <a href="https://www.tiffanibova.com/whats-next-podcast/">https://www.tiffanibova.com/whats-next-podcast/</a></p><p>Tiffani’s LinkedIn: <a href="https://www.linkedin.com/in/tiffanibova">https://www.linkedin.com/in/tiffanibova</a></p><p>Tiffani’s Instagram: <a href="https://www.instagram.com/tiffanibova/?hl=en">https://www.instagram.com/tiffanibova/?hl=en</a></p>